Res Choice process by *jermilex on deviantART - Typography Design Modelling. Nice little process piece. Good to see how he sets up his lighting using proxy objects to speed render time and puts in the detailed objects later.
For those of you that have been rendering for years, you know the name Maxwell. Using their Render Suite, which connects to SketchUp, you can create some amazingly realistic models. The problem has been that you were required to have the full Maxwell Rend