This simple motivational poster uses the negative space inside the "D" and the "O" to incorporate more letters to create a straight forward message. This is a great example of how negative space can be effectively used to bolster a design's message.
Forty years ago, Jerry Uelsmann was an avant-garde photographer, using multiple negatives in a darkroom to create a single print that juxtaposed images in a strange, surreal way. Manipulating an image was considered heresy by some photogra
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.