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AMV, Outsider’s Scott Lyon and Pepsi brand transformed a local football area in the street in Barcelona into a spectacular interactive area by using drones, also a projection technology with 30 000 LED lights. With this all material, animations and the sore are projected on the walls and drones are the referee.
The basketball court sits between two apartment blocks on Rue Duperré in the city’s 9th arrondissement. It’s become a cult spot for social media-minded tourists since it was first painted by Nike and Pigalle founder Stéphane Ashpool back in 2009. Image: Sébastien Michelini