IKEA on guerilla marketing

IKEA is a prolific user of guerilla marketing. A creative brand to begin with, this company is unrelenting is its creative promotional tactics.
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Red book cases on the beach

Red book cases on the beach

The Student apartment

The Student apartment

Ingenious drawer staircase

Ingenious drawer staircase

Always making travel comfy!

Always making travel comfy!

The people make design come to life campaign

The people make design come to life campaign

A living room on the move

A living room on the move

Enclosed IKEA shelter

Enclosed IKEA shelter

The giant watering can disruption

The giant watering can disruption

Cozy drapes in the train

Cozy drapes in the train

Comfy subway couches

Comfy subway couches

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