designed by Studio Brussels Lof; the letters of "ONE DAY EXPO" look like they are carved out of ice cube. This is a smart choice in expressing the "one day" expo as ice cubes that last only for a short while and are gone once they are melted.
I know of way too many people that think plugging things into an app or clicking a button in Photoshop is design. Don't get me wrong, these things are handy and cool but it doesn't make you a designer.
I like how they used the tip of the pencil to recreate the shape of a mountain. This provides a new perspective. Using the pencil to recreate a scene that relates to the Swiss brand (i. the Swiss Alps).
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