Touchpoints for Design Strategy. Any design strategy should address the following: (i) Existing problems and ongoing challenges. (ii) Current benefi ts and successes to be leveraged. (iii) Unmet client/customer needs. (iv) Changing client/customer behaviors and attitudes. (v) Emerging ideas and trends. (vi) Opportunities to differentiate. The way these issues are addressed is the essence of the strategy. More. The UX Blog podcast is also available on iTunes.