“If you don’t know why you do what you do, how will you get people to respond to what you do?” Simon Sinek’s “Golden Circle” asks three questions: Why are you doing it? How are you doing it? What are you doing? The order you answer is key. “We make a car, this is how we make it, and this is why we’re making it.” Yawn. Everyone makes cars. I already stopped listening. But answering “Why to What” gets attention.