There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
The twist of the pencil is creates a connection to DNA. The pencil It's self is the connection to the design element of the brand. The icon creates a clear a clever connection to the brand name without being to complex or over the top.
This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
Snakeye - products manufacturer for adventure sports fans. The basic idea was to obtain the characteristic shape that/which is easy to transform into different forms presented on various media, without the loss of recognition of the trade.