Identity of Wo Hing General Store : a Vietnamese restaurant. The logo and visual represent noodles taken by a scanner to produce a blue monochrome and negative effect inspired by cyanotypes. The restaurant’s neon was made with electroluminescent ink.
Wow, incredible job on this branding! The fading line effect carries through so well on many different mediums. The color combinations are fantastic and the possibilities are really endless in terms of collateral.
Calligraphy and hand lettering is super trendy these days and goes great with fun, feminine brands as well as weddings and other fancier events. If you have no hand lettering skills, why not download modern calligraphy fonts instead?!