Mobile commerce accounted for nearly one-fourth of all e-commerce sales in Yet, many brands fail to realize the potential of mobile. Here are 21 recent stats on how mobile is changing the way people research and buy.
Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functionalities and capabilities.
Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing