As a business owner with limited time and resources, I’m not a fan of wasting time on social media. I like to be efficient and effective. This means I want my social media efforts to have a direct ROI… meaning, . Yes, social media is also about relationship building, building visibility, showcasing your expertise, and so much more. But at the end of the day, it’s about strategically setting yourself up for long-term success. Which means making money.