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Two arrows make an "S" in a classic negative space logo for Shift by Jordan Blyth.

Love this logo using negative space! – Two arrows make an "S" in a classic negative space logo for Shift by Jordan Blyth.

Talk logo with a subtle speech bubble

Talk logo with a subtle speech bubble

Inspiration graphique <a class="pintag searchlink" data-query="%236" data-type="hashtag" href="/search/?q=%236&rs=hashtag" rel="nofollow" title="#6 search Pinterest">#6</a> : 25 logos avec une grille de construction | BlogDuWebdesign

I like this pin because it reveals the process for creating the logo. I like how the top shows the various sketches, leading to the exact design chosen.

Another clever use of negative space. The original caption of this logo was "handy", so I'm assuming this logo would be for a handyman, and it works quite well. The two hands' negative space forms a letter H. People love logos that use negative space like this, like those clickbait articles for "logos with hidden meanings that will blow your mind"

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Letterpressing: 50 Key Graphic Design Terms Explained Simply For Non-Designers – Design School

50 Design Terms Explained Simply For Non-Designers

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