Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page JW: CATEGORY: Text Wrap COMMENTS: The large S looks elegant on the page and the text fills the negative space nicely.
Font: Gill Sans by Eric Gill. This design looks classic yet modern. The color of the background looks like it could be a piece of parchment. Yet, the font is modern and clean. The designer did a great job utilizing white space.