This strange image is just one of Black & White Photos That Cannot Be Explained"(naw, this ones easy. The kid is painting a face on the older gentleman, who has male pattered balding. His head is tilted toward the camera is all. Not so odd.
The Innsmouth Look People with the "Innsmouth Look" look vaguely fish and/or frog like through the face, especially through the eyes. Inspired by H. Lovecraft's works, particularly "The Shadow Over Innsmouth"--wow odd looking people
People have been dressing up in costume for Halloween for many years. Here is a collection of vintage photos showing Halloween costumes through the years. These costumes look a lot scarier than some of the costumes we see now.