Let’s get one thing straight. Lightening shampoos are not bleaching shampoos. They’re not lifting shampoos either. So, what this simply means is that you shouldn’t expect a change in shade or lightness level in your hair just from using a lightening shampoo. Wait, so what does lightening shampoo do, then? Well, lightening shampoo just very gradually and subtly lifts your hair color by a fraction of a shade. One to two shades lighter, at best.
