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Sun Microsystems — Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a perfect ambigram; it can be read from any direction. (Note also that the graphic doesn't actually include an S, merely artfully arranged u's and n's.) Photo: Business Insider

It's older and no more but still an elegant design. Particularly like how the symbol works in all directions.

Baskin Robbins — This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31). Photo: Business Insider

Baskin Robbins — This logo, introduced in cleverly uses the company's initials to advertise its number of ice cream flavors Photo: Business Insider

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Looking to increase your ecommerce website conversion rates? Try these 31 ideas and start seeing significant increases in conversions!