This is one of my biggest pet peeves on the road. No, I will not let you in, you self-important asshole. It's people like you forcing your way into line that causes the damn backup the rest of us have been sitting in.
The 'Don't Drive Sleepy Project' is one that adheres to all drivers and the simple illustrations ensure the seriousness of this print advertising campaign hits home. The tag line 'sleepiness is stronger than you' couldn't be executed more perfectly.