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Why did #Apple Remove Their Green #Certification and Quickly Attached it Back Again?

Many people were surprised when Apple recently removed their green certification from all of their products. Considering the growing green market nowadays, we can imagine that a lot of Apple’s customers being disappointed with this sudden action.
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Skills Set : Scott Assemakis Entrepreneurship Business Management International marketing, advertising, events, product management Business development Communication, public speaking, press relations, internal communication, press releases, press strategy, crisis communication P&L improvement and management Contract Negotiation Team Management and Optimisation

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Scott Assemakis, the managing director of European Fine Wines, is always keen to discover and share ways to improve business techniques and management skills. Connect with him on Facebook and Twitter.

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Within a week, however, Apple’s Bob Mansfield (soon-to-retire VP of Engineering) realises the withdrawal was a mistake and announced that all Apple products should be back on the EPEAT shelf. For those of you who don’t know, EPEAT is an international registry group that sets standards for greener electronics.

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