This would be a fun idea for kids and a great use for all those toilet paper rolls I can't throw away! Chopsticks or tweezers for fine motor skills, used to pick up and drop pom-poms into color matched toilet paper rolls.
This site has TONS of resources for structured play, beginning literacy activities, and hand-eye coordination broken down by age from birth and through school years. Stoplight Beanbag Toss - I Can Teach My Child! I own bean bags already!