Simon Voogd

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Simon Voogd
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Article on JTBD

Emotional job aspects are : - Personal dimension—how the customer feels about the solution. - Social dimension—how the customer believes he or she is perceived by others while using the solution.

5 Tips For Writing A Job Story — Jobs To Be Done — Medium

A Job Story is a powerful way to facilitate team conversation and discovery when designing products. They are meant to cut right to the job to be done by eliminating distractions. The job story…