Pepsi once did a funny Halloween ad. In the picture, a Pepsi can dresses up as a Coke can to scare people. The headline was, “We wish you a scary Halloween!” That’s not a bad idea, but Coke got the last word. In a classic.
This is using the Gestalt principle where we are using positive and negative space. The negative space of the coffee cup is actually a person talking and the top of the coffee cup comes out to be a thought bubble.
I really like this design. It uses the simple ocean design then adds to it. The scene is flipped within a bubble and added to the original photo without adding clutter. --- Clearly a digital collage but still looks clean and proffessional