Typography Total

Typeface personality People tend to have their own particular handwriting, reflecting a certain mentality, personality and emotional state. Companies may use a spe­ cially developed typeface as their corporate handwriting, showing their character and positioning. But whereas a person’s handwriting cannot be changed and is a natural reflection of their personality, a corporate typeface is specifically designed and may possess characteristics that reflect the company’s ambitions.
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Typografie lettertype LG

A type that shows that Life’s GoodLG defines its global strategy LG Electronics is one of the big Korean ‘chaebols’ that became global multi-market players. Established in 1947 as a chemical company under the name Lucky Goldstar, LG is now operating wo…

Typographic personality on Behance

Aad van Dommelen – Typographic personality on Behance

Typographic personality on Behance

Typeface personality People tend to have their own particular handwriting, reflecting a certain mentality, personality and emotional state. Companies may use a spe- cially developed typeface as their corporate handwriting, showing their character and po…

Typographic personality on Behance

Typographic personality on Typography Served

Typographic personality on Behance

Typeface personality People tend to have their own particular handwriting, reflecting a certain mentality, personality and emotional state. Companies may use a spe- cially developed typeface as their corporate handwriting, showing their character and po…

Typographic personality on Behance

Typeface personality People tend to have their own particular handwriting, reflecting a certain mentality, personality and emotional state. Companies may use a spe- cially developed typeface as their corporate handwriting, showing their character and po…

Typographic personality on Behance

Typeface personality People tend to have their own particular handwriting, reflecting a certain mentality, personality and emotional state. Companies may use a spe- cially developed typeface as their corporate handwriting, showing their character and po…


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