tous les chéris - storytelling

The making of the brocéliande collection.
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End of the story so far!  Time to go home & start a new episode in 'building the brand'.  We enjoyed it a lot, but did YOU like it?

End of the story so far! Time to go home & start a new episode in 'building the brand'. We enjoyed it a lot, but did YOU like it?

Time to do a modest presentation! We are always looking forward to the first impression of a mix with the previous collection. Learned a lot since then & try to improve always.  Major question now: what do YOU think....

Time to do a modest presentation! We are always looking forward to the first impression of a mix with the previous collection. Learned a lot since then & try to improve always. Major question now: what do YOU think....

Every single T-shirt has been made by someone. The one on the cover was manufactured by Nika (her hands by the way, working on a similar one in lemon yellow). Of course this is a unique sample - in a production line more people are working together on separate parts. Nevertheless: clothes don't grow on trees!

Every single T-shirt has been made by someone. The one on the cover was manufactured by Nika (her hands by the way, working on a similar one in lemon yellow). Of course this is a unique sample - in a production line more people are working together on separate parts. Nevertheless: clothes don't grow on trees!

halfway down the à-go process:technical research on material.  A beautiful try-out. Luuk made it for the interactive display

halfway down the à-go process:technical research on material. A beautiful try-out. Luuk made it for the interactive display

Logistics: the WAY the collection tells its story - the best work has to be done where you don't see it - no funny comments neededon this elegant transparancy of the interactivity!  Designed by Roel, supported by Luuk's translation on the hardware.

Logistics: the WAY the collection tells its story - the best work has to be done where you don't see it - no funny comments neededon this elegant transparancy of the interactivity! Designed by Roel, supported by Luuk's translation on the hardware.

tip of the veil: this is a plan for a part included...

tip of the veil: this is a plan for a part included...

meanwhile, Els & Dejan look into posible next steps

meanwhile, Els & Dejan look into posible next steps

Luuk & Roel did a lot of research on HOW exactly a story could be communicated - for this, top creativity is requested.

Luuk & Roel did a lot of research on HOW exactly a story could be communicated - for this, top creativity is requested.

The bones of the building. HOW can the collection do the talking? Keynote: mingle innovative technology with top craftmanship.

The bones of the building. HOW can the collection do the talking? Keynote: mingle innovative technology with top craftmanship.

good crop, good spinning, good knitting, good dying, good checks: GOOD FABRIC!

good crop, good spinning, good knitting, good dying, good checks: GOOD FABRIC!

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