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tous les chéris - storytelling

The making of the brocéliande collection.
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Logistics: the WAY the collection tells its story - the best work has to be done where you don't see it - no funny comments neededon this elegant transparancy of the interactivity! Designed by Roel, supported by Luuk's translation on the hardware.

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Tous les Chéris

I love it to see how things are done - this well equiped embroidery company belongs to Stojan Vodopivec. He and his amazing wife Irena are running it with a skilled team of nice people. By the way: they're not dodging the camera, they're just very busy. there's clean space in the actual production area - the rest of the office is cramped with boxes waiting to be processed.

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Tous les Chéris

Every single T-shirt has been made by someone. The one on the cover was manufactured by Nika (her hands by the way, working on a similar one in lemon yellow). Of course this is a unique sample - in a production line more people are working together on separate parts. Nevertheless: clothes don't grow on trees!

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Tous les Chéris

halfway down the à-go process:technical research on material. A beautiful try-out. Luuk made it for the interactive display

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Tous les Chéris

End of the story so far! Time to go home & start a new episode in 'building the brand'. We enjoyed it a lot, but did YOU like it?

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Tous les Chéris

tip of the veil: this is a plan for a part included...

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Tous les Chéris

meanwhile, Els & Dejan look into posible next steps

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Tous les Chéris

Luuk & Roel did a lot of research on HOW exactly a story could be communicated - for this, top creativity is requested.

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Tous les Chéris

The bones of the building. HOW can the collection do the talking? Keynote: mingle innovative technology with top craftmanship.

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Tous les Chéris

good crop, good spinning, good knitting, good dying, good checks: GOOD FABRIC!

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Tous les Chéris