Created by Coca-Cola founder John Pemberton’s bookkeeper, Frank Mason Robinson, in The typeface used is the Spencerian script. It was developed in the century and was the dominant form of formal handwriting in the United States.
The company apple has become very popular in the world and it is recognized by many people by just looking at the "apple" figure. This apple symbol and the company as a whole has taken over the world. The "apple" symbol has become another semiotic symbol.